Viewing the rugs as blank canvases ripe for interpretation by creative skills throughout distinct spheres, certainly one of the favorite collections is Broken Symmetry, produced in partnership with structure trailblazer Athena Calderone.
The Beni Ourain rugs are hand-woven applying unbleached and undyed sheep wool, making a creamy track record and authentically fluffy wispy off-white design components - specifically Together with the honeycomb influence.
Both of those of our weaving procedures — flatwoven and knotted — are entirely idiosyncratic with Just about every and each design customizable and made to order.
Positioned to the atmospheric Path to Amizmiz, the Beni Studio is about 30 minutes from central Marrakech. Overlooking the Superior Atlas Mountains, we’re nestled in a verdant backyard garden of olive and fig trees, sweet jasmine, and a sandy petanque pitch, as well as an Place of work pup or two.
Our US-centered showroom is found during the West Village of Manhattan, and may showcase a rotating set up of our handwoven knotted and flat weave creations.
Beni Rugs exists with the intersection of heritage craft and up to date design, believing in the strength of unforeseen partnerships and new discussions to breathe everyday living into historic traditions.
Order design squares to begin to see the difference between knotted and flatwoven styles, and buy pom-poms to acquire a perception of colours. Pom-poms can be purchased as bundles or separately.
Action into indulgence with our exquisite tub rugs and bath mats. Expertly created, Each individual collection captures fashion ranging from the distinctly textured on the extremely-absorbent and supremely plush. filter
Their layouts certainly are a representation of flexibility - not Because in their free of charge-flowing fractal sample but also as a consequence of their one of a kind patterns and colors that differ from a single Beni rug to a different.
With the orphic architecture of just one seed pod for the ingenious design of a root system, this distilled collection pays homage towards the unadorned magnificence of Moroccan wool in its most honest condition.
No trumpets seem when one thing beautiful happens, so it might be very easy to skip. It's not the case with Athena Calderone, an ineffable designer, creator, chef, as well as the founder and CEO of EyeSwoon, a joy-driven Local community that celebrates the artwork of dwelling. Over the years, we have collaborated with Athena on two collections — Damaged Symmetry and Salon.
These deluxe rugs have already been handcrafted with the Amazigh men and women inside the Atlas Mountains of Morocco given that antiquity. Despite a number of contemporary adaptations, Beni Ourain rug-building has remained largely unchanged for Countless several years, with weavers meticulously hand-knotting one one thread at any given time. Making a Beni Ourain rug necessitates weeks and months of painstakingly exact perform.
“Besides the plushness with the rugs, I had been drawn to the free geometric patterns that basically display the hand from the weaver," suggests inside designer Tom Delevan. Tom’s Archival collection attributes hypnotic patterns rendered in wealthy, saturated hues. It’s a lively reinterpretation of Turkey’s rug earning heritage, from the lens of Moroccan craft.
From its HQ in the countryside of Morocco, Beni Rugs connects three,five hundred many years of tradition with the heart beat of nowadays. The Beni Workshop can be an eight,000-square-foot hub of craft—exactly where weavers perform close to a Sunlight-flooded beni rugs courtyard, the thump of hammers versus wool fills the air, along with the team explores new opportunities of the age-outdated artwork. It’s the purest expression of who They are really.
Whether or not Utilized in the living place, bedroom, or hallway—a Beni rug can bring a small amount of nostalgia into your private home with out too much to handle an area.
“The magic has normally been the medium alone,’ claims Beni co-founder Robert Wright, Thanks to the beautiful, minimalist, and timeless vision of FRAMA, this collection is actually a pure distillation of That concept; they've placed the Uncooked splendor of Moroccan materiality to the pedestal it justifies.”